Hiking in the LEGENDS Trail

Sustainable Livelihood & Environment

Transcaucasian Trail – Promoting Cross-Border Tourism

People in Need (PIN) has initiated the "Transcaucasian Trail – Promoting Cross-Border Tourism" project to develop a new network of rural and adventure tourism actors across Georgia and Armenia and develop new hiking trails to connect them to the growing Transcaucasian Trail (TCT) initiative. Overall about 300 km of trail will be marked and mapped in both countries.

USAID financed this project through grant from the regional Economic Development, Governance and Enterprise Growth - EDGE project, and PIN Georgia is leading the implementation in a partnership with PIN Armenia and the Transcaucasian Trail NGOs in both Georgia and Armenia. PIN is bringing its Armenian experience of the “EU4Tourism: Outdoor adventures on the historic trails in Syunik” project as part of the Legends Trail, which then became a part of the Transcaucasian Trail in the Goris, Tatev, and Kapan communities.

In the framework of this project, new trails in Aragvi, Akhalkalaki (Georgia), and Lori, Shirak regions (Armenia) will be developed and marked as part of the Transcaucasian Trail. The newly developed trails will act as a “honeypot” in the Caucasus to attract new visitors to Georgian and Armenian rural areas. Local enterprises will receive capacity building, and promotional resources to maximize the business opportunities this brings.

A key focus of the project is networking and sustainability. Local Action Groups (LAGs) in Georgia and Women Resource Centers (WRCs) in Armenia will play a vital role in bringing together key stakeholders from public, private, and civil society sectors in their respective regions. They will facilitate initial buy-in for the activities, and coordinate trail maintenance in the future.

EU4Shirak: Wool for Jobs

Amasia Wool Factory 

We have designed an intervention to revive and modernise the wool value chain and the arts of wool crafts in Shirak region with the funds from the EU, Government of Armenia in partnership with our implementing partners: Amasia Municipality, Women's Development Resource Center Foundation, Shirak Chamber of Commerce and Industry. Acting as a motor for job creation and Small and Medium Enterprises (SME) development, this initiative is increasing employment and economic competitiveness of actors within, the crafts sector in the Shirak region, contributing in particular to women empowerment.


As one of the main outcomes of the project, Amasia Wool Factory was established. Wool specialists from Europe and Armenia organized trainings for future employees of the factory and other members of the community willing to get involved in the development of the newly established wool value chain. 

Within the project, 6 new SMEs received financial and training support.

This project contributes to the production of high-quality yarn processed industrially and semi-manually while it improving the design and production of woolen products based on local traditional know-how and adapting them to current and future domestic and international market fashion trends.

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EU4Tourism: Outdoor adventures on the historic trails in Syunik 

Legends Trail 

This project with the support of the European Union empowers civil society groups in the Syunik region to take a more active part in reducing poverty through local tourism development. The project supports communities located in and around Goris and Kapan in further development of their tourism potential. It involves civil society organisations, village/community-based groups, individual or family-run small enterprises and students. The focus is on supporting the rural population in villages that have not benefited from tourism infrastructure investments thus far.

Within the project the Legends Trail was made: it is a hiking route spanning about 200+ km from Khndzoresk to Khustup, facilitating the exploration of many of the impressive natural and cultural heritage sites in the area, as well as an approach to developing and promoting alternative, eco-friendly tourism by the rural communities living along the route and creating opportunities for them to benefit from the growing influx of tourists to Armenia.

This new tourist route between Goris and Kapan has been scouted, mapped, and marked by local community members and tourism experts, students and volunteers. 

The “Legends of the Legends Trail” book is published in five (Armenian, English, Czech, Russian and French). languages and details local folk tales and legends. 

The Legends Trail detailed guidebook, about the touristic destinations and services of the Syunik region, has also been developed and is available for sale at HIKE Armenia and Cartisan.org.

Within the project, more than 30 sub-grants have been distributed to support community-led initiatives and individual or family-run small enterprises in villages along the trail. 

The project's implementing partner is ARK Armenia Ecological NGO. 

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Past Activities

Reduce! Reuse! Become a friend of Nature

Reduce! Reuse! Become a friend of Nature

We initiated the “Reduce! Reuse! Become a friend of Nature!” project aiming to contribute to lasting reduction in single-use plastic consumption in Armenia with funding from the British Embassy Yerevan.

The main focus of the project with an inspiring name “Reduce! Reuse! Become a friend of Nature!” is to motivate people to switch from single-use plastic bags to a more sustainable alternative in form of more environmentally friendly reusable bags. This is to be achieved thanks to the knowledge of behavioural change experts who visited Armenia and advised the most suitable way to motivate local people to adopt a new habit.

To improve the situation and encourage more people to carry their own bag, the project team designed new convenient and fashionable line of reusable bags fitting every lady’s purse or gentleman’s pocket.

In frames of the project a survey conducted, the reuslts if which were used to design the promotion campaing and reusable bags as well. The full study is available HERE.

We donated some of the new reusable bags to partner organisations and is actively encouraging everyone to make use of them. If all the establishments made use of reusable shopping bags part of their corporate culture, we could soon witness improvements in plastic waste management in Armenia. 

Well-known actors, beloved teachers of Syunik region as well as doctors and other citizens already joined the single- use plastic bag reduction campaign. It is time for us all to unite for cleaner and healthier Armenia.